A target audience is the specific group of people most likely to want your product, service, or message. Instead of trying to talk to everyone, you focus your marketing on this single group. This helps you save money and create ads that truly connect with the right people. Target Audience vs. Target Market
People often confuse these two terms, but they are different sizes:
Target Market: This is the big, overall group of people a business wants to sell to. For example, a shoe company’s target market might be all runners.
Target Audience: This is a smaller, highly specific group inside that big market. For that same shoe company, the target audience for a specific ad might be just female marathon runners aged 20 to 30 who live in Boston. How to Group Your Audience
To figure out who your audience is, you look at different traits. Businesses usually split these traits into two main buckets: How to Identify Your Target Audience in 5 steps – Adobe
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